What Is Search Engine Optimization (SEO)?
Search Engine Optimization, or simply SEO, is the process done by website owners to get traffic from the “free”, “organic”, or “natural” search results in search engines. The goal is to increase your website rankings in order to become more visible to users and to be a more popular choice between competitors, especially when you are a seller.
All major search engines like Google, Bing and Yahoo! have primary search results where web pages and other content are displayed and ranked based on what the search engine deems most relevant to users.
If you type in a word or set of words in a search query, you will be given a list of results or matches which could reach thousands or even millions of links. In search engines, search results are typically shown according to their SEO rankings, as well as their relevance based on the SEO logic.
Links shown on the first page in a search engine are considered to be the most relevant and have higher SEO rankings.
The best way for visitors to come and visit your website it to have a better page ranking in search engines. Because, if you have a lower search engine ranking, visitors may not be able to reach your website. Instead, they will turn to competitors who have much higher page rankings.
When it comes to looking for something specific on the Web, say a product or service, most web users don’t have much patient browsing through various websites. They want immediate results. The most dedicated web user will be able to visit around ten different websites before losing interest. If your site does not appear on the first page of search engine results, chances are you won’t get a lot of visitors in your site.
SEO: Important Factors to Consider
Having unique, original, and compelling content in your website can help you achieve a higher ranking in search engines. The relevance of your site’s content depends on the use of text, videos, images, and other elements.
• Keywords – Keywords are an important SEO element because they are what search strings are matched against. Therefore, you need to choose the right keywords or phrases to optimize in order to have a successful SEO campaign. If you fail on this crucial step, the road ahead is going to be bumpy and you will most likely just waste time, money, and effort.
• Website Title – Your site’s domain name must easily be found using an HTML source code. Therefore, the website title must be enclosed between the <title> and </title> HTML tags. The main reason that you need to get a more easily recognizable domain name is that search engines prefer to look at a website’s name before the contents of the web page. That said, it’s important that you choose a catchy, unique, and SEO-friendly domain name.
• Website Linking – The advantage of new website owners is that they can easily link their websites with the more popular ones. The use of hyperlinks on keywords will ensure that the visitor will be able to go to another website that has the same content that is searched for under a specified set of keywords. This ensures that the search engine algorithm will consider the number of links that are already attached to a particular website, resulting in higher page ranking since the links from other sites are perceived as recommendations or referrals.
So if there are a lot of links attached to your site, there will be more websites that can suggest their respective visitors to read content from your site.
iPage and SEO
Optimizing your site to be search engine friendly is time-consuming since you need to update your content on a regular basis in order to boost or maintain your page rankings. There are a lot of website owners that do not have the time or inclination to do these important steps.
To solve this problem, there’s iPage. They offer comprehensive SEO services at reasonable prices
iPage typically offers SEO services at $99 per month. That’s 30% off from its original price of $150!
The package includes web content writing, website linking, and monthly report of your site’s current rank in search engines. iPage uses professional SEO copywriters who are experts in creating original and relevant content to help you site rank higher in just a matter of days.
There is, however, a few concerns regarding iPage’s SEO services. For one, you will have to give iPage and its SEO team access to all of your website’s files and content.
The reason for this is that iPage’s SEO team will need to access the FTP in order to upload web content files, as well as make the necessary modifications in your website. Therefore, you need to give iPage and its SEO team the authority to use anything within your site, including:
- Other pertinent information