Whether you are a marketing professional or are developing a business or hobby based upon building webpages, the right resources are imperative. To develop a successful website, you need web hosting, landing page software, email autoresponder software, split testing software, affiliate tracking software, programmers, designers, and so much more. Unfortunately, you need to reach out to a number of services to set up all of these aspects of your website – that is, until a new service revolutionized the web.
Welcome to the world of ClickFunnels – here is everything that you need to know, especially whether this one-stop-shop for setting up your website is worth it.
ClickFunnels is a web service that allows you to create webpages dedicated to sales funnels. To make the process easy, convenient, and as effortless as possible, ClickFunnels offers you everything you need to create these sales funnel webpages. This includes web hosting, landing page software, email autoresponder software, split testing software, and so much more.
Of course, to understand ClickFunnels and how great this service really is, it is necessary to know what a sales funnel is – a topic that sometimes even baffles marketing professionals.
Sales Funnels and Why You Need Them
A sales funnel is an extremely popular and economically efficient marketing tool that takes your prospect, or your target customer, and guides them through the process of going from interest in your product or service to actually making not only one purchase, but repeat purchases. Those who use sales funnels are better able quantify the number of prospects at each stage of the process and convert more individuals into repeat buyers.
To clarify even further, here is an image of a sales funnel:
As you can tell, the sales funnel features stages. The most successful campaigns are those that guide the prospect through the funnel from start to finish.
Now, you may be wondering where exactly ClickFunnels comes in. ClickFunnels acts as the capture page for your prospects. The capture page essentially works as a marketing funnel by making prospects aware of your product, coaxing them to develop an interest, causing them to consider the product or service, enabling them to develop intent, helping them positively evaluate the decision, and finally – leading them to purchase your product or service. Essentially, ClickFunnels makes marketing and successfully selling your product so much easier.
When you use ClickFunnels, you will realize that there is more than one type of sales funnel. While the standard funnel above works great, variations can be helpful for attracting and capturing different prospects.
The Advantages of Using ClickFunnels
As ClickFunnels mentions, those who use its webpage service can save over $1,000 per month. Moreover, the ClickFunnels service has a number of other advantages, which include:
Web Page Hosting
The first advantage to using ClickFunnels is that the service allows you to host all of your content on their website. Hosting all of your content on ClickFunnels is convenient, as you do not need to focus on other services and pay additional fees to another company. Moreover, those who use the webhosting seem generally pleased with the results.
Landing Page Software
Your website’s landing page is the first part of the webpage that your prospect views. As a result, you want to make it as effective as possible. To make the process of creating a landing page easier, ClickFunnels allows you to design and create sales pages to your own specifications. When looking through the landing page options, you will notice that there are many different styles available.
If you want to use ClickFunnels’ pre-made landing pages, then you can do so. There are seven different funnel types that you can choose from, which include The Opt-In Lead Capture Funnel, The Sales Funnel, The Webinar Funnel, The Auto Webinar Funnel, The Membership Funnel, The Launch Funnel, and The Custom Funnel. Before you choose a landing page funnel type, you can view the purpose of each funnel on the ClickFunnels web page. In doing so, you can ensure that you are making the right decision for your webpage.
Email Autoresponder Software
The email autoresponder software allows you to manage your website without having to do much work. With email autoresponder software, you can let ClickFunnels manage messages sent to your website. When someone sends your site an email, ClickFunnels’ autoresponder software will send a message back at the time interval that you designate.
Split Testing Software
Split Testing Software is some serious stuff and if you know how to use it, then you certainly can reap its full benefits and advantages for your webpage. If you have not encountered it before, split testing, is the process of testing two and sometimes three versions of your landing page. This is also known as A-B split testing. Versions B or C are the pages that you make changes to, while version A is the control page.
Create an Account for Free
While there are many more benefits to ClickFunnels, another of the most prominent benefits is that it allows you to create your account for free. Most services require you to go through a lengthy registration process and cause you to incur numerous fees. Here, you can create your webpage and to do so in a manner that fits your budget.
The Drag and Drop Tool
After registering with ClickFunnels, you can immediately start creating your webpage. One of the most nifty tools that the service offers is the drag and drop tool. Once you choose the funnel you want to use to convert your prospects into buyers, you can drag images, videos, and headlines into the drag and drop editor to create your page.
Based upon ClickFunnels’ own research and the experience of users, the funnels on the webpage are proven to convert. Therefore, regardless which you chose to use in your drag and drop edit, results are on the horizon.
Setting Up Rules and Segmentation
ClickFunnels allows you to set up rules for your webpage based upon your preferences. For example, if you want only certain people to view messages from your website, then you can designate such a rule. Moreover, ClickFunnels gives you the capability to segment the contacts you develop from your webpage based upon location, whether they bought your product, the stage they are at in the funnel, social media, broadcast, and whether they left the email your website sent out unopened. With abilities such as these, you can better manage your site and position it for success.
At this point, you may be wondering how ClickFunnels stacks up against other webhosting services that have a few of the same features. Luckily, we have you covered.
ClickFunnels vs. LeadPages
Overall, when it comes to ClickFunnels and LeadPages, you’ll find that ClickFunnels is the winner. Here are a few of the reasons why you’ll be more satisfied with ClickFunnels:
A Look at the Landing Page Design
Theoretically, if you were to sign up for both ClickFunnels and LeadPages and access each site’s landing page offerings, chances are you’ll easily be swayed by what ClickFunnels has to offer. ClickFunnels’ landing page offerings are more organized, varied, and constantly being updated. On the other hand, LeadPages offers you an array of boring designs that are not aesthetically pleasing. Worse yet, it takes a while to comb through them.
When it comes to technical support, both pages sites are pretty similar. Those who choose ClickFunnel’s Enterprise plan receive priority customer support. Customer support comes in the form of chat support, telephone support, and email support.
Affiliate programs at ClickFunnels certainly win out, but only by a hair. Those who join the ClickFunnel affiliate program receive a 35% lifetime recurring affiliate commissions. On the other hand, LeadPages offers affiliates a 30% lifetime recurring rate.
Discounts and Perks
While details regarding ClickFunnels rates will be discussed in a later section, when compared to LeadPages, ClickFunnels is the economically sound choice. Unlike LeadPages, ClickFunnels offers its users a 30-day money back guarantee and a 14-day free trial. Alternatively, LeadPages offers 20% to 30% off on accounts when you sign up for the yearly plan.
Features to Consider
Finally, when it comes to features, the results are mixed. While both feature Digital Asset Delivery, only ClickFunnels includes features such as Sharing Your Funnel with Other Members and Funnel Percent Click Through Layout and Drag and Drop Pages. The only feature you are missing out with LeadPages is the Bonus Template Feature.
ClickFunnels vs. Instapage
When it comes to ClickFunnels vs. Instapage, you fist need to recognize that they are oriented toward different audience. While anyone can use ClickFunnels, it is mainly used by marketing professionals due to its professional tools and marketing specific resources. Moreover, ClickFunnels is constantly evolving to meet its users’ needs. Here are some of the ways ClickFunnels and Instapage compare:
Because ClickFunnels is marketer-specific, you are less likely to achieve the same elaborate pages you can create with Instapage. Those who want to create elaborate pages on ClickFunnels need to add a bit of time and work. Therefore, if your goals are marketing specific, it is best to opt for ClickFunnels. On the other hand, if your goal is to just build a regular landing page, then Instapage is the better option.
Marketing Centric vs. Non-Marketing Centric
Another point to realize when comparing both sites is that ClickFunnels offers you an array of marketing tools that you just will not find with Instapage. For example, with ClickFunnels, you receive marketing centric tools such as management of your sales funnel in one system, auto-email marketing, grouped webpages for performance review, tracking product sales, split tests, and so forth.
Learning to Use the System
Since ClickFunnels is marketing oriented, you’ll find that if you are new to the field, then you’ll have a challenging time learning the system. LeadPages, on the other hand, is great for starters, because it is easy to use and the limited features are simple to learn. However, if you would like to just “jump in” and do not mind taking the time to learn about ClickFunnels’ configurations, then your effort is well worth it, especially considering the varied templates and tools.
ClickFunnels vs. OptimizePress
Many users who utilize OptimizePress for their landing pages are pretty loyal to the service, especially because of the pricing. However, when comparing both ClickFunnels and OptimizePress, you’ll find that there is a reason for the good deal – with the limited features that OptimizePress offers, there is no point in raising the price to the same rate as ClickFunnels. So, when it comes to choosing between the two, your main decision rests upon what you need from a landing page service and what you are willing to pay to get it.
More Features with CkickFunnels
As mentioned above, the decision rests on features. The ones available through ClickFunnels, but not through OptimizePress, include: A/B split testing, one click update, two step opt-ins, instant opt-ins, smart email sequencing, full funnel conversion view, change funnel order on the fly, easy page/funnel replication, share funnels, member metrics, lock membership content, major payment integration, and the 14-day free trial. Therefore, if you need the above features and don’t mind paying a bit more, then you are better off with ClickFunnels.
The Cost Comparison
Essentially, OptimizePress costs $97 a year for the core package, $197 for the publisher package, and $297 for the pro package. As you’ll find in the next section, this is much less costly than ClickFunnels. Again though, you are getting fewer features and a much less marketing-friendly platform.
The Cost of ClickFunnels
Before signing up for any platform, it is important to understand the pricing. As mentioned extensively in this review, ClickFunnels is expensive – you even might become a bit shocked by viewing the prices below. However, if you keep in mind all of the features and services available, then it makes the price a bit more palatable. Another thing to keep in mind is the purpose of ClickFunnels, which is to improve sales of your products. With more sales and increased profitability, you should easily be able to afford the pricing structure.
ClickFunnels 14-Day Fee Trial
It takes a matter of seconds to sign up with ClickFunnels and if you are wary about paying the monthly price after viewing the section above, then you are not alone. Fortunately, ClickFunnels offers people the opportunity to try its system free for 14 days.
If you do decide ClickFunnels is for you upon using the 14 Day Free Trial, then you can either opt for the standard package or the Etison Suite. After the trial, the price bumps up to the standard prices listed above. You’ll also find that signing up for the free trial is easy. Just visit the ClickFunnels web page and click on the trial offers. A window will pop up allowing you to input your email address and password to create an account. After these steps, you should be ready to go.
Free Funnel Hacking Web Classes
If you love webinars and are looking for ways to train in using ClickFunnels and to gain insight into many related topics, then you may want to try out Funnel Web Classes. Through the webinar program called, “How to Setup Your Own Sales Funnel in as Little as 7 Minutes,” you can discover the following:
- How to easily scan your competitors and see what is working in your niche
- How to take what is currently working in your marketplace and use it to give you a “head start’ on creating your own funnel; and
- How you can build a customer list from scratch filled with people who are already proven buyers for your product
To join others in receiving this powerful information from experts in the field, simply register your seat here. Seats are going fast, so reserve your spot as soon as possible.
Overall, ClickFunnels can be used by anyone. However, it is specifically recommended for marketing professionals who are looking to improve their conversion rates, increase sales, and enhance their brand’s visibility. With the array of tools and resources available, you’ll find ClickFunnels to be a reliable platform for achieving the brand recognition that you need to succeed.