Name your domain
Domain names serve like your addresses in the virtual world. When clients need you, they type your domain name and locate you through that. Technically, domain names are your identification to a control you have in the internet.
What makes a good domain name?
According to wikihow.com, there are 12 to-dos in picking out the best domain name for you. You have to consider these if you want to build a good image and be remembered and if you’re doing business then you should remember them better for profit maximization purposes and to build up customer trust.
- Understands what a domain is. Go through sites that best explain what a domain name is. Read reviews ad blogs or you can even join forums to know more.
- Have your website name close to your domain name. For sure, you do not want to blur your visitors. The more if you are running a website for business. This might confuse them.
- Use short and simple domain names. The shorter the name, the more it will be easier for the visitors to remember your site. Avoid using symbols that may complicate their searching time. It has to be simple yet catchy.
- Think about your market. The site is yours but it is not for you. It’s for your clients. You have to take into account their values, needs and what you want to give them. Pick out the name that they want.
- Have reserves. When you register a domain name, most of the time, they are already taken. Just in case, at least, you have your reserves than to run out of good names. That way, the more unique your domain name will be, the better chance there is to catch clients.
- Make it short and sweet. It can be long as it is easy to pronounce. In marketing parlance, word of mouth is the best tool to drive traffic to your site.
Buy domain names related to yours, those names which are a bit closer to yours should be yours. Especially if the one you own is prone to misspelling, you should consider purchasing a better one that would just redirect to your site. Also check for the taken domain names that are close to you. Know their business so that you would not leave a visitor disappointed after seeing others’ site he thought to be yours.
- Relate your goods to your name. Your web site and your domain name should be related so as not to create confusion among your visitors.
- Hyphens. It could be your ally or enemy. Sometimes domain names that are too long without separators like hyphen would be difficult for your visitor. They might misspell your name. They can read better if separators are there. However, the sad part of the hyphens is that when a visitor tells his friend of your site, most likely she will not mention the hyphens attached to it. Browsers may generate recommendations other than your site.
- Domain designations. For sure, you may be thinking of adding .com to your domain name. Think again. Although .com is commercially popular designation in the net, it has been a little scarce. You can settle with .net as it ranks second.
- Avoid names that are trademarked by other businesses already. You might have to run after litigations and lawsuits for doing so. That would too costly. Don’t even dare to take the risk because that will be your loss.
- Search Engine-friendly. Make sure that when a visitor types in your domain name, the search engine will recommend it. Understand how search engine chooses the names they recommend and choose one that fits in.
